I help people and organisations design futures. I use brand, strategy, UX and technology to bring focus, purpose and imagination to the environments I work in.

Until 2019, I was Head of Strategy and then Global Principal at Wolff Olins. Over nearly 20 years, I built a raft of experience in disciplines, sectors, challenges and regions which I continue to draw on and develop today. It is my intention to help create organisations which shape the future both profitably and sustainably.

I have a particular interest in advanced technologies, because of the profound shifts they bring about. This is born from my PhD at the University of Warwick in Philosophy (cybernetic systems), which later led me to co-curate the blockbuster AI exhibition ('AI: More than Human') at the Barbican Centre in London which opened in 2019. It is currently on a world tour and will be for some years to come.