Christina Frohn is the Executive Partner and Head of Enterprise Strategy & AI Value for the DACH region at IBM Consulting, based in Geneva, Switzerland. With over a decade of experience in strategy consulting, she helps organizations drive digital transformation and unlock AI value at scale through IBM’s hybrid approach. Her expertise spans future-ready operating models, customer experience, and organizational change. A frequent speaker at industry events such as the Luxury Innovation Summit and IBM iX's Technology Innovation Day, Christina also contributes thought leadership on leadership development and digital transformation, championing flexible and adaptive learning in today’s evolving business landscape.